Millenials have more
to say about money than their predecessors do. With career options dwindling
and only creativity and resourcefulness becoming the weapon of choice to
survive the harsh everyday of financial woes, millenials continue to fight on.
The Balance -- a new
subsidiary of About.com -- focuses on helping millenials understand personal
finance more in all angles. Even for students and newly-graduates finding it
troublesome to manage their finances effectively, the 34,000 pieces of content
from 70 writers under personal finance, investing, money hacks, career advice
and small business trips can make it easy for the typical millenial to know
more about money.
“There are plenty of
personal finance websites out there that cover various parts of the market, but
we don’t think anyone caters to the same market as we do,” said About.com CEO
Neil Vogel. “Most of our competitors cater strictly to the highest net worth
people, but we want to help everyone get better at earning, saving and spending
their money.”
The reason for the new
brand according to Mr Vogel is that millenials and other Internet users would
not take a financial advice seriously from a website that teaches one how to
sing and how to bake an awesome pie.
